While consumers are generally open to advertising on connected TV (CTV) platforms, especially those that are free, they place a premium on relevance and creative quality, according to a report
from Samsung Ads.
Viewers tolerate ads across all types of TV services, whether they’re watching free ad-supported streaming, subscription-based platforms or traditional live TV. But tolerance doesn’t mean indifference: the effectiveness of an ad depends heavily on how relevant and well-produced it is.