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Despite the rapid rise of streaming platforms and digital media, traditional broadcast television continues to hold a strong position, especially among high-net-worth households, according to a new report from the Television Bureau of Advertising (TVB).
Defined as households with a net worth of $500,000 or more, and in some cases $1 million-plus, these viewers still demonstrate a notable preference for linear TV. The especially when it comes to news, purchasing decisions and media trust. The findings draw from several of TVB’s proprietary studies, including the Media Comparisons Study, Purchase Funnel Study and Voter Funnel research.