Inside The $24B Followers Economy: How Social Media Influence Became Big Business

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A global obsession with follower counts has evolved into an economic force, reshaping the marketing landscape and turning social media influence into a lucrative commodity. According to a new report from Views4You, the so-called “followers economy” now drives billions in revenue, with influencer marketing ballooning into a $24 billion industry as of 2024.

The report highlights the unprecedented scale of influencer culture, where creators with vast online followings wield power once reserved for celebrities and traditional media. Social platforms like Instagram, TikTok and YouTube now serve as global stages, with the most popular creators amassing audiences rivaling the populations of entire countries.

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