Support for companies and brands promoting LGBT+ rights has softened globally, while opposition to such initiatives continues to rise, according to new research
from Ipsos released as part of its 2025 LGBT+ Pride study.
The survey, conducted across 23 countries, found that just 41% of people support brands actively promoting equality for LGBT individuals, down from 49% in 2021 and 44% in 2024. At the same time, opposition to such campaigns has climbed to 23%, up seven points from four years ago.