Smart TV Growth Creates New Opportunities For Brands And AI, Says Hub Research

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U.S. households now own an average of two smart TVs, with leading brands like Samsung and LG dominating living rooms, but upstart platforms like Roku and FireTV are making significant gains, according to a new report from Hub Entertainment Research.

The firm’s latest Evolution of the TV Set study shows a rapidly evolving, fragmented smart TV market where new features, interfaces, and AI-powered tools are reshaping how viewers engage with their screens, and it is no longer just about watching shows.

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