Artificial intelligence is no longer a forward-looking experiment. It has become the backbone of modern marketing strategies. According to Nielsen’s 2025
global marketing survery, 80% of companies worldwide report significant or extensive use of in their marketing operations, marking a major inflection point in how brands connect with consumers, measure performance, and navigate growing privacy constraints.
Wells of optimism are flowing through the marketing industry, as AI’s ability to personalize campaigns, predict customer behavior and automate complex workflows reshapes how teams operate.