Back-to-School Budgets Hold Steady As Parents Prioritize Value Amid Economic Concerns

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Amid rising prices and economic anxiety, U.S. parents are heading into the back-to-school season with a cautious eye on their wallets but a clear sense of priorities, according to the annual Back-to-School Survey from consulting firm Deloitte. Back-to-school spending can be a significant harbinger of what to expect during the holiday shopping season.

Spending for K-12 students is expected to remain virtually flat at $30.9 billion, or roughly $570 per child, just $16 less than last year. While modest, that stability masks a significant shift in how and where families plan to spend their money.