U.S. Online Spending Hits Record $24.1 Billion During Prime Day, Adobe Reports

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Adobe released its final tally for 2025’s Prime Day event, revealing that U.S. consumers spent a record-breaking $24.1 billion online between July 8 and 11, marking a 30.3% year-over-year increase and setting a new high for summer e-commerce.

According to Adobe’s comprehensive analysis of more than 1 trillion site visits and 100 million SKUs across 18 product categories, the event has now eclipsed two Black Fridays in terms of online revenue.

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