Marketers Plan To Embrace CTV as Holiday Campaigns Heat Up

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As brands gear up for another high-stakes holiday season, marketers are bracing for chaos, and are arming themselves accordingly.A new report from tvScientific reveals how more than 600 marketers are navigating unpredictable conditions, rising competition and mounting pressure to deliver results.

The key takeaway? Connected TV (CTV) is having a breakout moment.

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