As streaming continues to dominate the media landscape, new data from consumer analytics firm CivicScience reveals that Netflix’s audience isn’t just binge-watching shows. They’re also shaping trends in retail, tech usage and daily routines.
According to CivicScience, which collects over 1 million daily survey responses, Netflix users make up a tech-savvy and influential consumer segment that brands should watch closely. Weekly viewing of Netflix has steadily increased since 2021, and the platform’s loyal base remains one of the most likely groups to recommend products they enjoy.