With NFL games spread across at least six streaming platforms this season, sports fans are preparing to open their wallets wider. A new CivicScience survey finds 35% of fans plan to sign up for an additional streaming service this fall and winter specifically to watch sports.
The research shows demand skews younger: fans under 45 are far more likely to add a subscription, although about one in five fans over 45 also expect to do so. Men are slightly more inclined than women, 36% to 34%. Older viewers, however, are more likely to already hold the subscriptions they need (13% compared with 8% of younger fans).