Holiday 2025: Millennials Brim With Excitement While Other Generations Feel The Stress

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The holiday season may still be months away, but Americans are already split between joy and dread, according to a new survey by advertising agency Dentsu. The research finds a sharp generational divide: Millennials are the most enthusiastic about the season, while Gen Z and Baby Boomers report higher levels of stress and fatigue, creating what Dentsu calls “The Great Holiday Divide.”