Canadian “news junkies” represent a valuable but underutilized audience for advertisers, according to research from Stagwell, in partnership with The Globe and Mail.
The study, conducted by Stagwell’s research arm HarrisX, found that 22% of Canadians fall into the “news junkie” category, checking the news an average of five times a day and reading nearly nine articles daily.
Overall, 71% of Canadians identify as news readers, consuming an average of 6.5 stories a day. The findings were presented at the Future of News Canada Summit, which brought together journalists and industry leaders to discuss investment in news advertising.