Consumers are optimistic about the future of the economy and their optimism will fuel increased spending. While they plan to spend more, they also plan to spend differently. Forthe first time in our seasonal polling, online sales will surpass in-store. And, to make things even more complicated, just as this shift from in-store spending to digital kicks into high gear, we’re also seeing dramatic changes in how consumers interact with the digital channels marketers rely upon to shape buying outcomes. This study details this shift and the larger implications.