Sales organizations are falling behind other business functions in harnessing artificial intelligence, but the upside may be greater than anywhere else, according to Bain & Co.’s new Technology Report 2025.
The consulting firm argues that generative and “agentic” AI, self-directed systems capable of planning and executing workflows, have the potential to free up sellers to spend twice as much time with customers and improve win rates by more than 30%. Yet most companies have failed to translate pilot projects into broad productivity gains.