Nearly half of U.S. adults have reshuffled their streaming subscriptions in recent months, with cost emerging as the dominant factor driving decisions, according to a new YouGov survey.
The poll of 1,000 Americans found that 49% made changes to their streaming lineup in the past six months. That includes 16% who added a new service, 16% who canceled one and 17% who did both. Meanwhile, 38% reported no changes, and 10% said they don’t use streaming platforms at all.