A new report from Ipsos argues that the future of brand success lies in mastering both human empathy and artificial intelligence, urging marketers to embrace a “HI+AI” approach that blends the scale of machines with the emotional depth of human understanding.
The next era of marketing will be defined by a brand’s ability to connect meaningfully with consumers in a digital world increasingly shaped by AI, according to the white paper, “From Pixels to People: Combining Human Empathy and Artificial Intelligence for Brand Growth,” authored by Emmanuel Probst, global lead for brand thought leadership at Ipsos.