Artificial intelligence and flexible payment options are set to play a major role in how Americans shop this holiday season, according to a new
survey by payments platform PayPal.
The report found that 77% of U.S. consumers plan to use AI tools to help with holiday shopping this year, underscoring a shift toward digital assistants and recommendation engines to discover products, compare prices and find deals. Younger shoppers are driving the trend, with 61% of Gen Z and 57% of Millennials reporting that they have already used AI to guide purchase decisions in the past year.