The total value of the world’s 100 most valuable brands rose 4.4% to $3.6 trillion, according to Interbrand’s
Best Global Brands 2025report, which highlights how artificial intelligence and digital disruption are rapidly reshaping brand power and consumer behavior.
Apple, Microsoft and Amazon held the top three spots for the third consecutive year, while Google and Samsung rounded out the top five. Among the biggest movers, NVIDIA jumped 21 places to No. 15 with a 116% surge in brand value to $43.2 billion, marking the largest single-year increase in the ranking’s 25-year history. Other notable risers include Google’s YouTube (+61%), Meta’s Instagram (+27%), Netflix (+42%) and Uber (+38%).