AI Agents, Emotional Bonds Will Shape Marketing In Algorithmic Era: Dentsu

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The world’s media landscape is entering what Dentsu calls the Algorithmic Era, where artificial intelligence, agentic systems and shifting cultural norms are redrawing the boundaries between consumers and brands.

In its newly released “Human Truths in the Algorithmic Era: 2026 Media Trends” report, advertising and marketing firm Dentsu urges marketers to return to enduring human behaviors: simplicity, sociability and emotional connection. These qualities, the report says, are essential for brands to thrive amid technological upheaval.

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