Q2 2019 Video Benchmarks Report

If there’s a line that separates a market trend from a wholesale transformation, it looks as though connected television (CTV) has just crossed it.

This Q2 report, based on video ads served from AdBridge for a range of advertisers across multiple categories, shows that CTV now accounts for half of all video ad impressions,marking the fifth consecutive quarter that CTV has outrankedmobile in the number of impressions served by device.