The rapid shift toward digital and social media is redefining how brands approach translation and localization, creating new pressure for advertisers to deliver culturally relevant content at scale and at speed, according to a new global
survey from Santa Cruz Software.
The study, which gathered responses from more than 300 designers and marketers producing multilingual campaigns, suggests that advertisers are no longer treating localization as a post-production chore. Instead, it’s becoming a core requirement for maintaining brand coherence across markets, especially as consumers engage with brands through fast-moving digital platforms.