Does Viewability Drive Conversions?

With over 4 billion Internet users worldwide in 2019, brands have the opportunity to reach and connect with more potential customers than ever before. But, the average person is exposed to over 4,000 ads per day, making it difficult for brands to cut-through thedigital noise, capture consumer attention, and convince consumers to take action. To quantifydigital campaign effectiveness and its impact ondriving meaningful conversions, Integral Ad Science (IAS) partnered with GroupM to conduct a series ofscientific studies spanning three major brands.