Social Media Overtakes Print To Become Third-largest Advertising Channel

  • Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published today. Advertising expenditure on social media will grow 20% this year to reach US $84 billion, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US $69 billion.