Nielsen Report Shows Explosive Growth In Sports Engagement Ahead Of 2026

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U.S. sports viewership is expanding across leagues, platforms and demographics, creating a more competitive, and more lucrative, environment for advertisers heading into a massive global sports year in 2026, according to a new Nielsen report.

Nielsen’s Tops of Sports study outlines the media trends that defined 2025 and will shape brand strategy ahead of the FIFA World Cup 2026, the Milano Cortina Winter Olympics and a rapidly evolving streaming ecosystem.

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