Artificial intelligence is reshaping how marketing organizations operate, but most chief marketing officers remain in an early, transitional phase of adoption, according to a
new survey of senior marketers conducted by executive search firm Spencer Stuart.
The report finds that while AI tools are being tested and increasingly deployed across marketing functions, few organizations believe they have fundamentally transformed how marketing creates value. Instead, most CMOs describe current progress as incremental, focused on improving workflows and productivity rather than changing underlying business models.