Travel Media Emerges As Fast-Growing Alternative To Retail Media

}
Travel media networks are emerging as a fast-growing segment of the advertising market, with spending expected to surpass $2 billion in 2026, according to a new report from United Airlines’ Kinective Media unit.

The report, which draws on forecasts from eMarketer, estimates U.S. travel media ad spending will rise from about $1.3 billion in 2023 to roughly $2.3 billion by 2027, reflecting sustained double-digit growth as advertisers seek alternatives to traditional retail media networks.


Download