Artificial intelligence is no longer a shiny experiment sitting off to the side of the media plan. According to a new
joint report from Boston Consulting Group and Moloco, AI tools like ChatGPT, Gemini and Perplexity are actively compressing the consumer journey, skipping steps marketers once paid handsomely to influence
Discovery, consideration and even purchase are increasingly happening inside AI interfaces, often without a click, a visit or a polite thank you to the brand that supplied the data.