If you were worried that CMOs might be panicking about the economy, take a breath. According to Dentsu’s 2026 CMO Navigator Media Edition, most marketing leaders feel pretty good about how their businesses are doing, even as consumers remain less convinced. Nearly nine in 10 CMOs report revenue growth over the past year, which helps explain why optimism remains intact, if slightly more cautious than last year.
Tariffs and trade issues are being watched closely, but for now they live more in planning decks than P&L nightmares.