Benefits of Out of Home (OOH) Advertising Custom Analysis

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In a typical week, adding the OOH audience – those who have traveled in a car in the past 7 days -- to users of any other media outlet grows total audience to nearly 100%

• Reach grows most dramatically for:

  • Work-based internet +100%

  • Print media (newspapers +112% and magazines +57%)

    Adding OOH to digital video platformadvertising amplifies exposure and can double, triple, or even quadruple the audiencereached:

  • Video streaming +132%

  • TV or movie smartphone/tablet apps +226%

  • Mobile video viewing +340%

  • Downloading/streaming on cell orsmartphone +306%


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