If Super Bowl success is measured by how fast people grab their phones mid-commercial, Liquid Death just delivered a clinical knockout. New
research from AdMove AI shows the irreverent beverage brand generated a 4,067% surge in global Google searches after its 2026 Super Bowl spot, proving once again that nothing moves culture like caffeine, chaos and a name that still makes lawyers nervous.
Search Spikes Are The New Victory Parade
The study analyzed worldwide Google Trends data for every major brand that advertised during the game, ranking commercials by the jump in searches over the past seven days. In a year when a 30-second Super Bowl ad cost about $8 million, the metric offers a simple gut check for media buyers wondering who actually broke through and who just bought a very expensive vibe.