If you needed proof that America will impulse buy anything after three hours of football and finger food, CivicScience has receipts. In its new report, the research firm found that 10 brands saw meaningful lifts in self-reported purchase intent after the big game. Pringles led the pack with a +6.3 point bump among viewers, followed by Hellmann’s Mayonnaise at +2.6 and Ritz crackers at +2.4, according to the report. Yes, the snack table is undefeated.
Beauty brand Eos and delivery players like Instacart and Uber Eats also saw lifts, proving that while the game may be fleeting, the urge to moisturize and order takeout is eternal.