Americans Like AI At Work, Distrust It In Ads, Aren't Thrilled About ChatGPT Selling Them Sneakers

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Americans remain deeply conflicted about artificial intelligence, according to Ipsos, and that tension matters a lot for advertisers.

A recent Ipsos Consumer Tracker shows people warming up to AI as a productivity tool while keeping a firm emotional distance when it shows up in ads or search results. In short, AI can help finish a spreadsheet faster, but it should not be trusted to recommend toothpaste.

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