Teens, Chatbots And The New Media Plan: AI Is Already In The Backpack

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Artificial intelligence has officially entered the group chat. According to a new Pew Research Center report, more than half of U.S. teens have used AI chatbots for schoolwork, nearly half use them for fun and a not insignificant slice are turning to bots for emotional support.

For media buyers and brand marketers wondering where the next interface shift is happening, the answer is simple: it is already happening in Algebra II.