According to the "Dentsu Consumer Navigator: Growing on Us Consumers and AI 2026" report, Americans are warming up to generative AI, even if they are not exactly coding their own neural networks yet.
The share of consumers who say they completely understand how generative AI works has crept up from 33% to 37% in two years, which qualifies as progress in PowerPoint terms. About half hold a positive opinion of generative AI, though a sizable 44% remain skeptical or negative.