Streaming may have started as a Silicon Valley export. Now it looks more like an international buffet where the U.S. is just one dish among many.
According to new data from Gracenote, a Nielsen unit, the largest global subscription streaming platforms are steadily filling their libraries with shows and movies produced far beyond Hollywood. For media buyers and advertisers, the takeaway is simple. Your audience may be watching TV in English, Korean, Japanese or whatever language Bluey happens to bark in.