Marketers today are sprinting through dashboards, juggling AI tools and defending budgets like it’s an Olympic sport, but a new Ipsos study suggests many are doing it without the foundational knowledge to stick the landing.
Only 35% of marketers passed a basic test of core marketing concepts, meaning the majority are essentially hitting “launch campaign” with vibes and a prayer. The problem is not speed itself, it is uninformed speed, which turns every campaign into a high-stakes guessing game.