Amazon this week launched its Big Spring Sale with the optimism of a retailer that knows consumers love a good deal but may need a gentle nudge to notice it exists.
According to new data from CivicScience, 38% of consumers say they are likely to shop the event, narrowly edging out the 36% who would rather sit this one out. Meanwhile, 26% have not heard of it at all, which in marketing terms translates to “plenty of runway” and in plain English means “did anyone send the memo?”
Compared to prior spring events, both awareness and intent are a bit softer, suggesting the season may need more than pollen to spark interest.