Media buyers, take note: consumers want video the way planners want CPM discounts, aggressively and without compromise.
A full 80% of consumers say they want more video from brands, yet only 13% say they actually get it regularly, creating what a report by video cloud platform Idomoo calls a “video gap” and what your clients might call “why am I still getting PDFs?”
Even worse, 46% claim they never receive video at all, which is either a distribution problem or email quietly betraying everyone again.