Dentsu Tells Marketers To Stop Worshipping Cheap Clicks

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Dentsu released a glossy new report arguing that marketers may want to stop treating low-cost clicks like sacred relics and remember that brands exist for reasons beyond quarterly dashboard screenshots.

In The Brand Reset, the agency says years of chasing cheap impressions and instant conversions created what it lovingly calls an industry “doom loop,” where budgets flood into performance media, ad quality plateaus and everyone congratulates themselves while brand equity quietly slips out the back door.