Everyone Is Stressed, Dating Chatbots, Buying Tiny Treats: WARC Survey

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The latest WARC consumer trends report has arrived with all the warmth of a credit card statement, concluding that global consumers are anxious, emotionally tired and increasingly interested in coping mechanisms that fit inside a shopping basket.

Based on survey data, research and enough mood analysis to make a therapist blush, WARC says 2026 spending behavior will be shaped by job fears, geopolitical tension, AI companionship, distrust of social media and a growing suspicion that half the internet was generated by a laptop with confidence issues.

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