The auto industry calls it “eyes-off autonomy.” Media buyers may eventually call it “two extra hours of available attention.”
A new survey from Arbe Robotics suggests consumers are warming quickly to autonomous systems that let drivers stop actively monitoring the road, provided the technology is safe, smooth and works in all conditions. If that happens at scale, the humble commute could evolve from dead time into monetizable screen time.
That sound you hear is every streaming platform, audio network and ad sales deck opening itself.