Global Advertising & Marketing Revenue Forecast 2019 - 23

Overall Advertising & Marketing
• Global overall advertising & marketing rose 5.5% in 2018 to $1.299 trillion
• Total advertising rose 5.1% in 2018 to $599.39 billion, total marketing rose 5.9% to $699.67 billion
• Overall advertising & marketing is pacing to increase 4.9% in 2019 to $1.363 trillion
• Global advertising & marketing is projected to rise 5.9% in 2020 and increase at a 5% CAGR from 2018-23