If you’ve been waiting for the perfect cultural moment where consumers are broadly supportive, only mildly engaged and unlikely to yell at you on social media, congratulations.
According to Morning Consult’s America 250 Corporate Sponsorship Report , just 18% of Americans are following news about the semiquincentennial very closely. More than half are essentially shrugging in patriotic indifference. For marketers, this is less “Super Bowl moment” and more “soft launch of a fireworks emoji.”
In essence, you can show up, wave a flag and there’s a decent chance no one will accuse you of anything more sinister than trying to sell hot dogs.