If you were hoping consumers might simplify their media habits in 2026, Dentsu has some bad news. They will not. They want live concerts, streaming shows, podcasts, sports, social video and probably a branded tote bag to remember it all. Ideally at the same time.
The latest Dentsu Consumer Navigator report reads less like a trend analysis and more like a polite intervention for marketers who thought one channel might still be enough. It isn’t. It hasn’t been for a while.