If you’ve ever wondered what it looks like when consumer behavior and consumer sentiment completely ignore each other, artificial intelligence just delivered the case study. Americans are piling into AI tools while simultaneously side-eyeing them like a suspicious programmatic partner with a too-good-to-be-true CPM.
Nearly two-thirds of Americans now distrust AI, with 36% saying they don't trust it at all, up sharply from last year, according to a new report from Morning Consult. And yet usage keeps climbing, because apparently nothing says “I don’t trust this” like using it every day anyway.