If anyone still believes TikTok is merely a platform for dance videos and teenagers lip-syncing in their bedrooms, the latest sales rankings from social-listening platform Virlo suggest otherwise.
Consumers worldwide have transformed TikTok into a giant impulse-buying machine dedicated to improving hair, skin, teeth, digestion, energy levels, body shape -- and, apparently, the scent of both cars and human beings.
The top-selling item on TikTok Shop is a peel-off lip liner stain, which has sold 1.9 million units. A car air freshener ranks second at 1.4 million units. Third place belongs to a women's probiotic supplement.