}
For more than a decade, the media industry has treated cable television like a retired prizefighter taking punches in slow motion. Every year, another analyst writes the obituary. Every year, streaming services celebrate another victory lap. And every year, cable somehow gets up off the canvas, asks where the remote is, and sticks around for another round.
That’s one of the stranger takeaways from Epsilon's 2026 Media Consumption Survey, which found that while streaming remains dominant, cable television continues to occupy a surprisingly durable place in American households.