}
Adobe's final scorecard for the June 23-26 Prime Day shopping blitz is in, and America's consumers once again demonstrated a remarkable ability to treat "saving money" as an excuse to spend substantially more of it.
According to Adobe, U.S. retailers generated a record $26.4 billion in online sales during the four-day event, up 9.3% from a year ago. For context, that's approaching the gravitational pull of the holiday shopping season. Consumers spent $32.45 billion across Thanksgiving, Black Friday and Cyber Monday combined in 2025.