E-commerce And Premium Digital Media To Drive Beauty Adspend Recovery

Growth in global beauty adspend will rise from -1.2% in 2018 to 2.7% this year, and will reach 4.7% in 2021, according to Zenith’s Beauty Advertising Expenditure Forecasts, published Nov. 11, 2011. This acceleration of growth will be spurred by the global expansion of e- commerce advertising and the improved supply of premium digital environments. Beauty adspend will total US$14.4 billion this year, and reach US$15.8 billion in 2021.